Privacy Policy
Last updated: 15 July 2026
This Privacy Policy explains how personal information is collected, used and protected when you visit Wayfinders Lab, contact us through this website, subscribe to our communications, or enquire about our services.
We are committed to protecting your privacy and handling personal information responsibly in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.
1. Who We Are
Wayfinders Lab is a business consultancy platform operated by IRINA SITNIKOVA CONSULTING LTD.
We provide business consultancy, strategic guidance and practical support across areas including business development, systems and structure, leadership, marketing, websites, sales, CRM and UK business support.
Website: wayfinderslab.co.uk
Email: hello@wayfinderslab.co.uk
Our website is hosted by Hostinger International Ltd, our website hosting and domain service provider.
For the purposes of applicable data protection legislation, IRINA SITNIKOVA CONSULTING LTD is responsible for the personal information collected through this website and our services.
2. What Personal Data We May Collect
Depending on how you interact with Wayfinders Lab, we may collect:
- your name;
- your email address;
- your telephone number, if you choose to provide it;
- your business name and professional information;
- information you provide when making an enquiry or requesting a consultation;
- information relating to services you enquire about or engage us to provide;
- correspondence and communications between you and Wayfinders Lab;
- information you provide when subscribing to our newsletter or other communications;
- technical information about your visit, which may include your IP address, browser type, device information, cookies and website analytics data.
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
This website is intended for a general business audience and is not directed at children under the age of 18.
3. How We Use Your Information
We may use your personal information to:
- respond to enquiries and consultation requests;
- understand your business needs and discuss suitable ways of working together;
- provide business consultancy, strategic guidance and related services;
- manage our relationship with clients and prospective clients;
- deliver services that have been requested or agreed;
- process and maintain records relating to our business activities;
- send newsletters or other marketing communications where permitted by law;
- improve our website, services and visitor experience;
- maintain the security and functionality of our website;
- comply with legal, regulatory and accounting obligations.
We do not use personal information for solely automated decision-making that produces legal or similarly significant effects.
4. Legal Basis for Processing
Depending on the circumstances, we process personal information under one or more of the following lawful bases:
Consent
Where you have actively agreed to a particular use of your information, such as subscribing to certain marketing communications or accepting optional cookies.
Contract
Where processing is necessary to provide services you have requested or to take steps at your request before entering into a contract.
Legal obligation
Where we are required to retain or process information to comply with applicable law, accounting requirements or other legal obligations.
Legitimate interests
Where processing is reasonably necessary for operating, managing, protecting and improving Wayfinders Lab and our services, provided that these interests are not overridden by your rights and interests.
Where we rely on consent, you may withdraw it at any time.
5. Marketing Communications
If you subscribe to our newsletter or choose to receive updates from Wayfinders Lab, we may use your contact information to send you relevant news, insights, resources and information about our services.
Where consent is required, we will only send these communications after you have actively chosen to receive them.
You can unsubscribe at any time by using the unsubscribe option included in our emails or by contacting us at:
With electronic marketing, the precise rules can also depend on PECR as well as UK GDPR, so keeping the newsletter opt-in clearly separate is important.
6. Sharing Your Information
We do not sell or rent your personal information.
We may share personal information where reasonably necessary with trusted third parties that support the operation of Wayfinders Lab, including:
- website hosting and technical service providers;
- email and communication service providers;
- CRM, booking or business management platforms where applicable;
- payment providers where applicable;
- professional advisers, including accountants and legal advisers;
- contractors or specialist service providers involved in delivering an agreed service;
- government, regulatory or legal authorities where disclosure is required by law.
Where third-party service providers process personal information on our behalf, we expect them to handle that information securely and in accordance with applicable data protection legislation.
Some service providers may process or store information outside the United Kingdom. Where this occurs, appropriate safeguards will be used where required by applicable data protection law.
7. Data Storage and Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is limited to those who reasonably require it for legitimate business purposes.
While no online system can guarantee absolute security, we take appropriate steps to protect the information entrusted to us.
8. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting and regulatory requirements.
Typically:
- general enquiries may be retained for up to 12 months;
- prospective client correspondence may be retained while discussions remain relevant;
- client and project correspondence may be retained for the duration of our working relationship and for a reasonable period afterwards;
- financial and accounting records may be retained for up to six years where required by UK law;
- marketing information is retained until you unsubscribe, withdraw your consent or we determine that it is no longer appropriate to retain it.
9. Your Rights
Under UK data protection law, depending on the circumstances, you may have the right to:
- request access to the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information where legally applicable;
- request restriction of certain processing;
- object to certain uses of your personal information;
- withdraw consent at any time where processing is based on consent;
- request a copy of certain information in a portable format where applicable.
You also have the right to object at any time to the use of your personal information for direct marketing purposes.
To exercise your rights or ask a question about your personal information, please contact:
10. Cookies
This website may use cookies and similar technologies to:
- provide essential website functionality;
- maintain website security;
- remember certain preferences;
- understand how visitors interact with the website;
- measure and improve website performance.
Cookies that are strictly necessary for the operation of the website may be used without consent where permitted by law.
Where consent is required for optional cookies, such as certain analytics or marketing cookies, these cookies will only be used after you have provided your consent.
You can manage your cookie preferences through the cookie settings available on the website and through your browser settings.
Please refer to our separate Cookie Policy for further information.
Это здесь я специально немного изменила относительно политики твоего арт-сайта: одной фразы «можно отключить cookies в браузере» для бизнес-сайта с аналитикой потенциально недостаточно. ICO указывает, что для cookies, которые не являются strictly necessary, обычно требуется согласие пользователя.
11. Third-Party Websites
Our website may contain links to third-party websites, platforms and services.
We are not responsible for the privacy practices, security or content of external websites. We encourage you to review the privacy policies of any third-party websites you visit.
12. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to raise a concern with the UK Information Commissioner’s Office (ICO), the independent authority responsible for data protection in the United Kingdom.
Information Commissioner’s Office
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, technology or legal requirements.
The latest revision date will always appear at the top of this page.
14. Contact Us
If you have any questions about this Privacy Policy, your personal information or how we handle data, please contact:
Wayfinders Lab
Operated by IRINA SITNIKOVA CONSULTING LTD
Email: hello@wayfinderslab.co.uk
Website: wayfinderslab.co.uk