TRAINING
Wayfinders Lab training is designed to turn knowledge into practical systems that can be used in day-to-day business.
Each training combines a core learning session, structured working materials and practical implementation. Rather than stopping at theory, we work through the process together and then review how it performs in practice.
Training is available in English, Ukrainian and Russian.
Individual training modules start from £1,000. Where several modules are combined into a tailored training programme, the overall fee is recalculated to reflect the scope of the programme and create better value for the business.
This allows us to build the right programme around what your team actually needs, rather than simply adding the cost of individual modules together.
How the training works...
Session 1. Core Training 2–2.5 hours
A focused training session covering the principles, tools and working methods behind the selected topic. After the session, participants receive access to a practical Guide with supporting materials and exercises designed to help apply the training independently.
Session 2. Build with us 90 minutes
We move from learning to implementation. Using the participant’s own business, team, product or current challenge, we build the system together and adapt the training principles to a real working situation.
Session 3. Review & correction 60–90 minutes
The participant applies the system independently and produces the first pieces of work or results. We then review what has been created, identify what needs adjustment, correct the approach where necessary and look at the first available data.
Training areas
how to understand what is really happening inside your business using data, processes and structure to identify gaps, inefficiencies and growth opportunities.
how to evaluate your market, competitors and demand to position your business in a way that is commercially relevant and sustainable.
how to define a clear direction for your business, align decisions with long-term goals and avoid reactive, short-term thinking.
how to structure your pricing in a way that reflects value, supports profitability and aligns with your market position.
how to set meaningful business goals and translate them into measurable objectives that actually guide daily actions.
how to organise, manage and support your team so that work is clear, efficient and aligned with business goals.
how to lead a business effectively as a founder or manager, make decisions with confidence and guide people through growth and change.
how marketing actually works inside a modern business: how to design a clear marketing function, define roles (strategy, content, performance, brand, social media), understand what each role is responsible for, and decide whether you need an in-house team, freelancers, or a hybrid model.
how marketing operates in practice: building structured workflows for campaigns, content production, lead generation, approvals, and reporting so that marketing becomes a repeatable system rather than ad-hoc activity.
how to decide what to build internally and what to outsource, how to structure collaboration with freelancers, agencies and contractors, and how to avoid gaps, duplication of work and misaligned expectations across your marketing setup.
how to build a structured sales approach that turns interest into consistent revenue through clear processes, communication, and effective alignment between marketing and sales teams.
how to implement and use a CRM system to manage leads, track customer relationships and improve sales performance.
how to build visibility and reputation for your business using organic methods, relationships and strategic communication.
how to create a structured content system for social media that supports your business goals instead of creating constant pressure and inconsistency.
BUSINESS MENTORING & COACHING
A business owner rarely needs more generic advice. What is usually missing is someone who can step inside the reality of the business, see what is happening across it, challenge the decisions that need challenging and help turn clarity into practical action. Our business mentoring for founders and business owners is built around your company, your market and the problems you are actually trying to solve. Rather than teaching a fixed programme, we work with the business as it develops, helping you understand what is happening, make stronger decisions and build the knowledge to move forward without becoming dependent on a consultant.
You can work with us through one to one business mentoring, bring us alongside your existing marketing team, or use the mentorship to develop marketing capability inside the company. Depending on your starting point, this can mean mentoring an existing marketer or spending six to nine months developing someone into the marketing role your business actually needs.
1:1 FOUNDER MENTORING
TEAM & MARKETING MENTORING
BUILD YOUR MARKETER
For owners who need clarity, challenge and an experienced second perspective.
Our 1:1 business mentoring gives founders a space to work through real decisions inside their own business. We look beyond the immediate problem at positioning, customers, marketing, sales, systems, growth and the owner's role, connecting the pieces rather than treating them separately.
This is not motivational coaching and it is not a theoretical business mentorship programme. We work with what is actually happening now, helping you understand why it is happening, what deserves your attention and what can be left alone.
For founders looking for a business mentor in the UK, particularly those building or reshaping an owner led small business, the aim is not to tell you how to run your company. It is to strengthen your ability to see it, understand it and make better decisions within it.
Develop the people you already have instead of outsourcing the thinking.
Sometimes the business does not need another agency. It needs the existing team to become stronger.
We work directly with your marketing team or individual team members, combining business mentoring, practical marketing coaching and live work on your company. Strategy, positioning, customer understanding, content, digital marketing and commercial thinking are developed through the actual challenges the team is responsible for solving.
The result is not simply a completed marketing task. Your people understand why decisions are being made, how the different parts of marketing connect and how to continue making those decisions after our involvement becomes lighter.
Build marketing capability inside your business.
Not every growing business needs an external marketing agency. Sometimes the stronger long term decision is to build that capability inside the company.
Over approximately six to nine months, we can mentor and develop a member of your team into a marketing role shaped around the needs of your business. Instead of teaching marketing in isolation, they learn through your market, your customers, your positioning, your website, your campaigns and your commercial priorities.
We gradually move from working alongside them to giving them greater responsibility, helping them develop both practical marketing skills and the judgement behind them.
You are not simply paying someone to do the marketing. You are building marketing knowledge that stays inside the business.